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Agent Growth Framework
Choose A Customer & Property Type
Choose a customer + property type that you'll focus your growth marketing plan around. Choosing this does not mean you can't do other types of business, it just means that you'll be focusing a growth marketing plan around this focus.
Customer Type?
First Time Buyer
Move Up Buyers
Downsizing Buyers & Sellers
Motivated Sellers
FSBO Sellers
Expired Sellers
Relocating Buyers
Investor - Seasoned
Investor - First Time
Recruiting - New Agent
Recruiting - Seasoned Agent
Property Types
Starter Homes
New Construction
Condos / Townhomes
Multi Unit / Income
Single Family Rentals
Land
Fixer Uppers
Foreclosures / Bank Owned
Motivated Sellers
Waterfront
Golf Course
Properties w/Views
Properties w/Acreage
Specific School District
Luxury / Unique
Generating Leads
This is a combination of lead magnet, ad, and traffic source that you'll use to start getting leads into your system.
Type Of Lead Generation Offer
List Of Properties
Info For 1 Specific Property Listing
Free Report / Ebook
Webinar or Event
Lead Capture Point
kvCORE Landing Page
kvCORE Squeeze Link
Smart Number Text Code
Webinar Registration Page
Facebook Lead Ad Form
kvCORE "Property Boost"
3rd Party Lead Source Sending Leads Into kvCORE
Traffic Channel
Free Social Posting
Facebook Pay Per Click Ads
Google Pay Per Click Search Ad
Direct Mail Postcards, Letters, Notecards
Newspaper/Magazines
Craigslist
Facebook Marketplace
Door Knocking
Property Boost Listing Ad
3rd Party Lead Source
Spotify Ad
Youtube Video Ad
Linkedin PPC Ad
Twitter PPC Ad
Billboard / Bus / Park Bench
Bobblehead Dolls
Other
Other
Causing Conversations (that lead to Closings)
Will You Do Automatic kvCORE Property Alerts For All Leads?
Yes, I Understand This Is Not Optional.
Which Actions Will You Include In Your Conversation Starting Smart Campaign
"Bridge Video"
Initial 3 Minute Text Message
Initial Email That Delivers Magnet
Trigger Something In Physical Mail
Automated Voicemail
2nd Day Email
3rd Day Text Message
4th Day Email
Day 7-10 "Should I Stop" Email
Automated Retargeting Steps
Facebook Thank You Video Ad
Youtube Thank You Video Ad
Google Display Network Ads
What Type Of Unique Original Follow Up Content Will You Create and Mass Email To Your Leads EVERY Week?
In Person or Screencasted Property Tours
New Listing Announcements
Market Updates w/ Sold Property Announcements
Webinar Invites and Replays
3rd Party Real Estate Trainings & Market News
Neighborhood Spotlights
Interviews with Neighbors or Business Owners
What Email Should We Send A Copy Of Your Plan To?
*
Create My Plan
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