Multi Channel Marketing (Beta)

When people search keywords in your local market, your ad shows with a link to your website. The contacts generated from these ads tend to have relatively "high intent" because they are actively searching real estate related phrases. 

We use Facebook's "Lead Generation" ad objective to generate you contacts with the accurate Name, Email, and Cell Phone that Facebook has on file. These ads offer a current list of "Just Listed" properties in your target market. This generates you an efficient flow of "Homeowners and Renters who might want to do business with you someday." Since these contacts are being "interrupted" on Facebook, (and not actively searching like people on google), they tend to require a longer follow up period. That's ok because the rest of your multi-channel system will make sure you're the agent these contacts think of when they're ready to buy or sell.   ​ 

We create you a set of branded animated banner ads that are shown across Google's vast "Display Network" to people who are "pixeled" when they visit your website. This helps ensure that your fresh contacts can put a "face to a name" when they start receiving your automated follow ups.

It also helps you build top of mind status, and prospects subconsciously trust you because the fact that you're everywhere makes them assume you have a sophisticated marketing platform and therefore must also be a sophisticated real estate practitioner.

Another added benefit of these ads is that your existing leads and sphere of influence (who weren't generated via this program) can also see your banners and be reminded that you're in the business. This is POWERFUL STUFF!

If you've ever tried to watch a Youtube video, you probably know what we're talking about here. Similar to our display retargeting, we'll create you powerful Videos that show to the "pixeled" contacts visiting your real estate website on Youtube. When we launch your system you'll be able to choose 3 video themes to start, and we'll rotate these videos in your campaign. You're also welcome to provide your own videos if you like.  As you probably know,  Youtube is the go-to way that younger generations are consuming video content these days, so this component of your multi-channel system will make sure you're hitting that audience as efficiently as possible. 

All of the fresh contacts generated by this program will be followed up with, "Qualified," & "Disqualified" by real humans.   You'll see notes about all interactions, and can start working with your Qualified leads right away.

Your "disqualified" (Not ready, willing, and able yet) leads will be added on a separate follow up sequence designed to help convert them over time. This service is provided via our new partnership with Verse.io. 

Our team will do an initial configuration of your kvCORE automated follow up systems and make sure that all contacts generated by this program are attached to auto-listing alerts and relevant smart campaigns.

Your contacts will also be auto-assigned to appropriate campaigns via your ISA Concierge follow up services.. 

This part is optional, but recommended. As mentioned in the webinar, if you can commit to sending at least 1 piece of "original" real estate content each week, the results you get from this program will be increased significantly.

While we can't create this content and send it for you, we can help you come up with ideas, and systematize the delivery via kvCORE.  

You'll have a direct chat & email based line to our VP of Advertising, Ryan Hartman, and other team members. We'll give you whatever content creation advice you need in a timely manner. (generally within a few business hours.) 

There will be a 10 day grace period before your credit card is billed. 

This will give us time to connect with you 1 on 1 to review any specific requests you might have related to your system, then get things live. 

Once your campaign goes live, you can expect your first contacts to start coming in within 1-3 days, and you'll begin seeing notes via the ISA Concierge Reps who are working on your contacts. 

Within a week or so, you'll most likely start seeing your own ads follow you around the web, and you might even here a contact or a lead tell you that they're "seeing your stuff everywhere." 

This is how you'll know the system is starting to work. 

Within the 30-60 days you should start having meaningful interactions with people who are ready to buy or sell pretty soon.  Of course, we can't promise specifics on when this will happen - it could happen on day one, or it could take 50 or 60 days, but it will almost definitely happen. 

By day 90 you should definitely be feeling some "ROI" either in the form of a few pending transactions, or a clear ramp up in the meaningful interactions you're having as a result of this system. 

Again, due to the lengthy nature of the real estate sales cycle, and unknown variances in skill levels between you and other agents we can't make any clear cut promises and have to speak in these generalities. 

That said, the mix of components we're executing for you here are the same that we use across a number of businesses and can say from first hand experience that they work very well! 

All we ask is that you give the system some time to do its thing, which is why we need a 3 month commitment before you're subscription goes to a month to month cancellation term. 

How Much Of My Budget Goes To The Pay Per Click & How Much To Retargeting? 

As we launch the beta it's roughly 40% for fresh ppc, 20% for retargeting. With the rest going toward the ISA Concierge Services and our internal costs for running this program.  

How Many Leads Can I Expect To Get? 

First off, they're not "leads" :) They're contacts who might work with you some day... that said, we can't give you an exact number, because cost per conversion will vary a lot by market.

That said, we're committed to making sure you get ROI from this program.

1. Because we really do care about delivering a quality product.

2. Because we want you to keep paying for months to come :)  

What If I Want To Spend More Than $1500, so I can fuel the system with more opportunities? 

Yes, definitely... we can accommodate this.

In fact, this system was carefully designed with large teams and brokerages in mind, based on a lot of requests we've been having that go something like: "What can you do to help me build my brand and increase market share."  

Let's just get you launched and make sure the system is running smoothly, then we can definitely chat about "going bigger."  Sound good? 

$1500? I Can't Afford That Right Now. What else you got for me?   

We totally understand. Not everyone is ready for a commitment this large.

If you're still building to this level,  you can go to the "Marketplace" page in your kvCORE dashboard and order most of the components of this system "a-la-carte."  

Here's one way you could go if you want a "lite" version of what you're seeing here:

1. Focus on ordering "Property Boosts"

2. Combine them with the "Google Display Retargeting" Option. 

Can I Just Do All This Stuff On My Own, Or Have Another 3rd Party Do It?

Why yes, you can :)

Remember, our main focus is delivering the best website + idx + crm follow up software we possibly can with kvCORE.  Offers like this one are designed to help make sure you have as much success possible with our software.

If you can implement a system like this on your own or with the help of a trusted 3rd party, we are all for it and will support you in your endeavors as much as we can.

Along those lines, we have a lot of different training available via the Learning Portal in the kvCORE Dashboard that will help you accomplish most of what we're offering here.  

Also be sure to join the "Inside Real Estate Success Strategies" group to stay looped in on "next level" marketing methods like the ones we've included in this system.

I already have a marketplace subscription for some of this stuff. Can I cancel/adjust those and do this instead?

Yes. We'll handle these adjustments for you during the setup period before your billing and system go live.

Do You Really Create The Banner Ads &  Videos For Me? Can I Use Them Elsewhere? 

Yes!  & Yes!  We'll happily turn the assets we create over to you for use in your other marketing.

That said, we just would like to stress the fact that you won't have a lot of creative input on these assets.  What we deliver will look a lot like what you see in the examples above, and you won't be able to ask for a lot of revisions.

I Have My Own Video & Banner Ad Creatives, Can You Use Those Instead?

Yes.   

I Still Have Questions... Can I Talk To Someone About This First Before I Order? 

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Sure, send an email to "[email protected]" with your questions. We generally reply quickly, within 1 or 2 business hours.  If you absolutely need a phone call, we'll accommodate, but please just share your questions with us via email first, and request the phone call in the email.